You are really happy

via @recourses (David Baker):

Chris Hillman, one of the original members of “The Byrds”, said the following in an interview last year with Scott London:

Ikkyu, the crazy Japanese monk, has a poem:

You do this, you do that
You argue left, you argue right
You come down, you go up
This person says no, you say yes
Back and forth
You are happy
You are really happy

What he is saying is: Stop all that nonsense. You’re really happy. Just stop for a minute and you’ll realize you’re happy just being. I think it’s the pursuit that screws up happiness. If we drop the pursuit, it’s right here.

Thanks for the reminder.

Retargeting Ads: I’m following you

Solid gone.

People are looking at your site and leaving. Sometimes this is because they couldn’t find what they were looking for, or that less-than-compelling copy that you’ve written, or maybe they’re just not ready to buy yet. Whatever the case, they left before they completed the task you had lined up for them.

So now what?

I’ve got good news: these potential customers are not lost forever.

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Spelling for SEO

Some people argue that spelling shouldn’t matter. Thankfully, I don’t run into many of these people (there’s a sharp falloff after high school), but they’re out there. Some of them have jobs where spelling really counts.

I did some work for a great company whose SEO guru didn’t think spelling was important. Or maybe he didn’t think proofing his work was important. Either way, the title tags on the website were spelled incorrectly.

So people searching for the keywords he thought he was targeting? They were nowhere to be found.

Because they knew how to spell.

Now, in the business world if you’ve got bad spelling or grammar you look like you don’t know what’s going on. You look sloppy. If you write emails and can’t differentiate between “you’re” and “your” or “their”, “there” and “they’re” people take you just a little less seriously.

But if your job is writing words that an advanced algorithm is supposed to match to someone else’s words, and the algorithm is helping them guess the correct spelling, then spelling counts. In fact, it counts more than the businessman and his carefully worded email. Because your misspelling is the difference between being in the running or being off the map.

Spelling also counts on the job applications you’ll be filling out when your boss finds out your keywords are more like “creative variations” of their proper english counterparts.

That red zig-zag line is under your text for a reason. Please find out why.